Hall of shame

Hundreds of examples of deceptive patterns used by companies around the world.

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I tried ticking and unticking the boxes—there's no way to permanently say no to both in @MyFitnessPal.
MyFitnessPal
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liamdaws
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June 23, 2019
No way to sign out on @smule, an app with millions of downloads. To delete your account, you need to submit a request through their FAQ on their website and fill a super long form. I hate it when apps do this.
Smule
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anthilemoon
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June 19, 2019
A perfect example of "weasel wording" from the Google Backup and Sync app preferences.
Google
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harrybr
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June 14, 2019
This is once a #darkpattern : I have to order the newsletter in order to be able to register with #otto_de
Otto.de
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holger1411
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June 12, 2019
@PressedJuicery Trying to unsubscribe from membership, and this what I get?! If I want to cancel, what button do I push?- You have to work at it to be this bad. #darkpatterns
Pressed Juicery
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kmcurk
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June 9, 2019
Guess I didn't cancel my @ipsy membership last month. I hope the $10 was worth it. I was planning to take a break for the summer, now I'll never subscribe to ipsy again.
Ipsy
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JessicaDunbar
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June 2, 2019
There’s a dark pattern when you’re browsing @Quora on mobile. You can read an article for a while, but then this pop up shows up. There’s no way to exit out of the pop up without choosing one of these options and they both link to the App Store.
Quora
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JardenaGJ
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June 2, 2019
This is a BS dark pattern from @JetBlue. They give the the cheap price of the flight, you enter all your info, then when it comes time to pick a seat, they make it seem like you need to upgrade to make sure you have a seat.
JetBlue
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drbarnard
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May 25, 2019
Great @darkpatterns from @Airbnb - The price first displayed is less than half of the actual total. The filter doesn't use the total, so it's useless. The lack of friction helps push people through w/o noticing. Still used AirBnb, but no longer my 1st choice.
airbnb
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BBBP14
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May 21, 2019
Discovered such a shitty dark pattern on @lastminute_com - radio button looks like it’s inactive but in fact you can still press on it. Thumbs down not good, LastMinute.
LastMinute.com
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gn0me
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May 16, 2019
So apparently, to stop my (online) subscription @lemondefr, I gotta print a paper, fill my data, then send it like a postcard (and pay in the process). Nice
LeMonde.fr
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nielswd
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May 10, 2019
https://consent.yahoo.com/consent shame on you; on big easy button to accept or masses of well buried individual links to reject?
Yahoo
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DHMeagher
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May 9, 2019
@united doesn't allow you to do web check in unless you download an app and scan your passport. The app collects data it is then able to sell to 3rd parties for their own marketing purposes. Everyone seems eager to get a slice of us...
United Airlines
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juanof9
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May 8, 2019
Holy crap, I had no idea @medium has known about this for years and still not fixed it. So they don't care about blind people?
Medium
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joelanman
|
May 6, 2019
Square Enix uses trick wording so that some users will unintentionally opt in to marketing communications.
Square Enix
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redwall_hp
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May 3, 2019
Medium's signup process is a #darkpattern. It may seem like the only way to create an account is using Facebook/Google, but you can still use email. 1) Go to the "Sign in" page, 2) Click on "Sign in with email", 3) Enter your email, 4) Medium emails you an account creation link.
Medium
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aruneshmathur
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May 3, 2019
I don’t want to turn into a data bore, but I’m really beginning to notice what I’ll call ‘consent architecture’. A single click of a massive button to let all the cookies do all the tracking. Or manually unclicking every button, one by one Practical and possible are v. Different
Unknown
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carljackmiller
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May 2, 2019
Ever looked for an online cancel button and struggled to find it? ‘Dark patterns’ may be to blame (Opinion feature in FT Magazine)
Google
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Madhumita Murgia
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May 1, 2019
@CitizenApp, via a server enabled "experiment", now ̶a̶s̶k̶i̶n̶g̶ ̶f̶o̶r̶ requiring "Always allow" location access. Switching to "When is use" results in not being able to use the app at all
Citizen app
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capnbrbsa
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April 30, 2019
me: let me quickly order the #toddler some lotion @amazon: cool, do this pantry thing for #freeshipping me: k sure, let's get a bunch amazon: nah we Red heart #ux @darkpatterns so you need to subscribe
Amazon
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dejmejia
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April 27, 2019
Say it ain't so, Joe. First required field and submit button is to remain in the list. Unsubscribe isn't prepopulated with my email address? That's some #darkpatterns black magic. @darkpatterns
JoeBiden.com
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MitchMirsky
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April 26, 2019
@Microsoft please don't auto-select "contact me with promotional offers" after I deselected it and then navigated to select my region. It's unbecoming of what is otherwise a very good company.
Microsoft
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AdamSmithKipnis
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April 25, 2019
Cancelling Amazon Prime is a simple three step shaming process. All you have to do is scream “I don’t want my benefits” in to a mirror, without crying. Please respect my privacy through this difficult time
Amazon
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martynreding
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April 24, 2019
Hey @lucidchart, are you for real? You seriously want to burn those bridges down with those checkmarks, don't you
Lucidchart
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lambdadmitry
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April 23, 2019
Try and figure out how to cancel your subscription for @GanttPROcom. Yep it's the little "link" word that has a font-size of 11px and in no way looks like a link. Also, it's mentioned nowhere in their Help Center (which conveniently has no search).
GanttPRO
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atokmakchiev
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April 17, 2019
This is @Intuit mailing mngmt. How many dark patterns can you spot? Intentional hiding of "unsubscribe". Double negatives. Check to NOT receive emails but sometimes you actually sign up. And Zuckering – lets you work hard to rid of all their crap.
Intuit
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zmetak
|
April 16, 2019
Finally, I fell in the @darkpatterns by @Sumall Twitter automation tool. Their deactivate account button is gray but the cancellation button (NO, GO BACK.) is green.
SumAll
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Gtarafdarr
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April 12, 2019
Oh hey @Yelp @darkpatterns: “We’ve updated our Terms of Service and Privacy Policy” Click ’OK’ -> banner disappears New policy lets friends ‘check you in’, shares city w/ co’s, adds arbitration clause in ToS PP diff: https://diffchecker.com/IyAWdaAb ToS diff: https://diffchecker.com/Axd8qn4W
Yelp
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ashk4n
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April 10, 2019
"Office Depot and [...] Support.com, were [accused of] falsely informing consumers that their computers were infected with malware and then selling them various fixes for non-existent problems." (Summary from Luguri & Strahilevitz, 2019)
Office Depot
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Support.com
|
|
March 27, 2019
Omg, You kidding @boursorama? When I open a new bank account I find this Pop-up "Do you want to subscribe to our bank insurance?" Wait... where is the cross to close the pop-up? What are the insurance conditions? Seriously it's hidden and only visible in hover...
Boursorama
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DoDontUX
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March 12, 2019
So angry My mum was wondering where all her iTunes credit was going. I checked her subscriptions “But I deleted that app!” she said. She had no idea this was happening. For months. And just kept putting more money in She bought it because her grandson loves colouring
Colorfy
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twolivesleft
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March 11, 2019
Site makes customer add item to shopping cart in order to see the price
Unknown
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LeslieRaeMag
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March 8, 2019
You can't opt out of this spam from @ThreeUKSupport without signing up to My3.
Three - phone network
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AmThatKindaDude
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March 3, 2019
@gofundme this is very sad... as you can imagine following https://twitter.com/utopiah/status/1099075503955288064 I do NOT want to use not create a new account. Yet this makes it seem like its mandatory. Should @darkpatterns also pitch in?
GoFundMe
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utopiah
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March 1, 2019
When in doubt, make a tool that doesn't work (didn't send any of my faxes) and have it be as difficult as possible to cancel a free trial @darkpatterns #darkpatterns There isn't even a numbered option to cancel on the phone system, 15 minutes on hold... awesome.
MyFax
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jamesphig
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February 27, 2019
Facebook's #darkpatterns at work again. I don't have any notifications, yet it keeps showing that I have when I am not logged in.
Facebook
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shubhamjainco
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February 25, 2019
No "unsubscribe all"? Really @XINGNews?
XING News
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philbergdorf
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February 22, 2019
~a double whammy~ 1) @darkpatterns: trying to unsubscribe from @Delta, are the "program updates" REALLY that important? or you just don't want me to unsub 2) #UX: THESE ARE CHECKBOXES BUT YOU CAN ONLY CHECK ONE THIS IS WHAT RADIO BUTTONS ARE FOR
Delta Airlines
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_weimf
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February 22, 2019
Horrible experience opening the @cibc iPhone app - multiple @darkpatterns. A forced ad you have to scroll 3 pages down to get past. Then, "No Thanks" is not styled like a button. Makes you double-confirm with reverse-styled buttons. "Go to my accounts" is why I opened the app!
CIBC
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deviantintegral
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February 16, 2019
Inverse.com: You have to scroll down from the full screen pop up to decline
Inverse.com
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liquidbrains
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February 15, 2019
To add to this. The 2 additional fees you see at the bottom weren’t shown until after filling out and customizing your order. At the beginning, it said I’d only be paying for shipping.
Proflowers
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GeeShepherd
|
February 12, 2019
Next requires users to tick a series of four checkboxes to opt out of marketing communications, but then requires users to leave the fifth checkbox unticked to opt out. If they are not paying close attention, they will opt in by mistake.
Next
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theya222
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February 7, 2019
Imperial War Museum Duxford hides by default the actual price of their tickets in favour of one including a 'voluntary donation'
Imperial War Museum Duxford
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Gibfender
|
February 6, 2019
Yahoo uses trick wording. The button labelled "No, cancel" actually means "cancel the cancellation" and causes the user to stay subscribed.
Yahoo
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th3userscene
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February 5, 2019
Not very happy with @24petwatch. They offer a 30 day trial of their pet insurance policy, but their website has no way to canel the trial. NOT cool
24PetWatch
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JohnJMills
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February 5, 2019
Wow @ultimateguitar, I just plugged my earphones in, and your app, which wasn't even in the foreground, prompted me to give access to my earbuds microphone. Clicking cancel just respawned the dialog. Had no choice but to accept!
UltimateGuitar
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xgouchet
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February 4, 2019
#darkpattern from @Snapchat. This form makes it seem like you need to add your email address to be able to complete the form. You don't.
Snapchat
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aro_007
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January 31, 2019
Impressed with this bug! #DarkUX This is a license purchase dialog for a software. Pay close attention to the UX: User looks at the price £2.50. Goes to Lifetime License. New price is £29.99. Animation brings out an input. User attention shifts to completing the transaction.
Unknown
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kuizinas
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January 31, 2019
“I can’t think of a single reason why a pair of workout earbuds need access to someone’s menstrual history. We should just call it what it is because, at that point, it doesn’t feel like a transaction anymore. It’s just spying.”
Soul Run Free Pro
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Beflex Inc
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Bose
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Adam Molina
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January 17, 2019
Probably easier to just delete the email than to have to select every single checkbox to unsubscribe hey @flybuys? Or maybe that's the point...
FlyBys
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NickJacobAU
|
January 9, 2019
Tumblr account dedicated to examples of confirmshaming.
Cosmopolitan magazine
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Anon
|
January 1, 2019
CodePen circumventing legal "Unsubscribe from mail list" requirements by adding you to 5 separate mail lists.
CodePen
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birkir
|
December 21, 2018
Epic requires users to tick a box to opt out of emails. if the user does not notice this UI control, they will be automatically opted into emails.
EPIC Games
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craftkiller
|
December 15, 2018
Reddit's mobile site UI has become even more evil. I don't have the app installed, yet it mimics the Android "Open in X or Y" prompt to try and trick you into installing it. Shame.
Reddit
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StopEnjoyingThings
|
November 29, 2018
Report by the Norwegian Consumer Council showing how Google uses dark patterns to manipulate users into enabling location tracking. The NCC filed a GDPR complaint against Google based on the report.
Google
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Norwegian Consumer Council
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November 27, 2018
Tried cancelling my subscription today...
Brilliant.org
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harksha
|
November 14, 2018
"When Texas’ early voting process started, some people finished filling out their ballot only to see that their choices had been changed — either switched from one party to another, or erased completely. This seemed like a bug at best, or deliberate election tampering at worst."
Texas voting machines
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Adi Robertson
|
October 30, 2018
Reddit makes it's website difficult to use, in an effort to drive users to use their native mobile apps.
Reddit
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TableSurface
|
October 5, 2018
Dropdown list is written so that typing “1” enters in “10”, not “1”.
Time Warner Cable
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Gray et al.
|
October 1, 2018
Facebook switches the style of the "confirm" and "cancel" buttons, which will frequently cause users to mistakenly click the wrong button.
Facebook
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th3userscene
|
September 16, 2018
The website asks the user to either wait 20 seconds or click a Google+ “+1” button to prove that they are human. Most users will not want to wait 20 seconds to access the site, so they may click the “+1” for a reason they would normally not.
GunshotDigital.com
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Gray et al.
|
September 12, 2018
The button is greyed out but works. To trick you into signing up for spam.
StudentLifeNetwork
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KlumsyGamer
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September 10, 2018
There's no clear option to dismiss the donation screen, only "donate" and "donate later" instead of "yes" and "no". Clicking on "donate later" prompts you to give your email address instead of dismissing the screen.
Wikipedia
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SkyMuffin
|
August 29, 2018
The operators of a worldwide negative option scam have agreed to settle FTC charges that they deceptively advertised “risk-free” trial offers for only the cost of shipping and handling, but then charged consumers full price for the trial product and enrolled them in expensive, ongoing continuity plans without their knowledge or consent.
Triangle Media Corporation
|
|
August 24, 2018
When a subscriber shares a link to an Airtable document, they are charged a year's subscription fee for each person a document is shared with. The charges are incurred without any notification or warning.
Airtable
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harrybr
|
August 16, 2018
A recent (2018) case involving Dark Patterns. The dispute involved the F.T.C.’s enforcement action against a payday lender that was providing information to lure customers. (Also see Luguri & Strahilevitz, 2019)
AMG Capital Management
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500FastCash
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OneClickCash
|
|
August 15, 2018
Ubisoft requires your personal information to disable third party information sharing on a preexisting account, despite them being in distinct forms.
Ubisoft
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Maggoats
|
August 1, 2018
News article responding to the Norwegian Consumer Council's "Deceived by Design" report.
Facebook
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Google
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Binder, Matt
|
June 28, 2018
A fantastic report by the Norwegian Consumer Council that explains how tech companies use dark patterns to discourage us from exercising our rights to privacy. Facebook, Google and Windows 10 are named and shamed.
Facebook
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Google
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Microsoft
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Author unknown
|
June 27, 2018
Taringa hides the delete account button behind a padlock icon. I'm not sure if that's a dark pattern or not.
Taringa
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CyanoTex
|
June 26, 2018
Opting out of Forbes ad cookies makes you wait for a fake progress bar to finish, and takes you back to repeat the process.
Forbes
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EdgeLordPussySlayer
|
June 17, 2018
Virgin Media uses trick wording to obtain marketing opt-in permission.
Virgin
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db0798
|
April 21, 2018
Instacart tricks users into sharing their entire address book by emphasising the benign call to action "verify your email address" and by de-emphasising the text stating "we'll also import your contacts..."
Instacart
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craftkiller
|
April 16, 2018
You can set up the phone without a google account connected, but it doesn't show that as an option until you fail to log in 3 times.
Google
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NoPunkProphet
|
April 9, 2018
@TrustArc Why does your EUPreferenceManger consistenly take exactly 30 seconds to save my opt out cookie preferences? What is it doing?
TrustArc
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troyhunt
|
March 6, 2018
“Whenever anyone asks me to sign a copy of the book ‘Nudge’ I sign it ‘nudge for good’ which is a plea, not an expectation, because it is possible for actors in both the public and private sector to nudge for evil,” Thaler told MarketWatch.
Wells Fargo
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Leslie Albrecht
|
February 16, 2018
A large green button says “Start Free Trial”, but in smaller writing below it says every subsequent year is $10.99. The skip button is also small and at the bottom.
Sleep Cycle
|
Gray et al.
|
January 22, 2018
Many websites and applications these days are designed to trick you into doing things that their creators want... But one of the most manipulative websites I’ve ever come across is Booking.com, the large hotel search & booking service.
Booking.com
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Roman Cheplyaka
|
September 17, 2017
Option 1: Pay $59.95 + $53.99 + flight price to purchase flight, 1 year membership in $9 fare club, and the various add-ons for this flight Option 2: Pay $63.99 + flight price to purchase flight Tiny unboxed option at bottom: Ignore all of the add-ons and purchase flight only
Spirit Airlines
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u/jnachod
|
August 29, 2017
Want to unsubscribe? Hope you have good vision!
Pastebin.com
|
u/instrun3
|
August 2, 2017
The typical case of forced continuity: free for one month then lapses into paid service. Also, (unsure if this is a dark pattern) the entire image shown here is the button to be clicked, not just the orange CTA button.
Audible
|
Gray et al.
|
August 1, 2017
Yelp disguises ads to look similar to customer reviews, and puts them in the same area as reviews are posted.
Yelp
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Gray et al.
|
August 1, 2017
Unsubscribe link is buried in a mass of fine print and is difficult to find.
Thomas Cook
|
Gray et al.
|
August 1, 2017
The Washington Post has a confusing checkbox when unsubscribing that makes it unclear whether or not the user is unsubscribing from a service.
WashingtonPost.com
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Gray et al.
|
August 1, 2017
This online gambling site offers users generous ‘bonuses’ which are essentially free money for the express use of gambling on the site. It is not clear that the bonuses & any winnings can't be withdrawn until a certain number of bets have been made on specific areas of the site.
Bovada
|
Gray et al.
|
August 1, 2017
The user is pressured to turn on notifications, and there is only the option for “not now” and “ok”. If the user does not want to turn on notifications, there is not option for that, and the app will continue to bother them about it.
Instagram
|
Gray et al.
|
August 1, 2017
User has to select “cancel” four times to cancel
Spotify
|
Gray et al.
|
August 1, 2017
The site prominently displays a ticking counter of visitors’ winnings since 1995, but viewing the site through a foreign proxy reveals that the number isn’t exchange-rate accurate, just arbitrarily set somewhere in the 33,000,000.00+ range, regardless of currency or region.
Casino.org
|
Gray et al.
|
August 1, 2017
Trump Headquarters sent out this email with a biased “poll” shaming users into selecting the first option. Selecting the first option takes the user to a page asking for money. If you select the second option, it takes the user to a page asking if they stand with Trump.
Trump
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Gray et al.
|
August 1, 2017
Unsubscribe link is the same font and colour as the rest of the text, all of which is low-profile, low-contrast text to appear as unimportant on the bottom of the email.
Govia Thameslink
|
Gray et al.
|
August 1, 2017
The big green button does NOT, in fact, unsubscribe you from emails, the link for that is further down.
Small Worlds Game
|
Gray et al.
|
August 1, 2017
The website prompts the user to have it proofread their document, and shames them if they select no
painintheenglish.com
|
Gray et al.
|
August 1, 2017
Ryanair hides the opt-out for travel insurance inside a drop-down list of countries to choose insurance for. Because there is no explicit “Do not ensure me” option, customers may pay for travel insurance they would not have if given the option.
Ryanair
|
Gray et al.
|
August 1, 2017
The site opens this pop-up, ironically on an article about Dark Patterns. The big blue button allows the user to connect their twitter account, but the option the follow the site’s twitter is already checked.
Linkis
|
Gray et al.
|
August 1, 2017
The game uses a purchasable in-game currency to blur users’ recognition of the value they’re transferring.
Heroes and Generals Games
|
Gray et al.
|
August 1, 2017
The first four results of a google search for “flowers” are ads disguised as search results. They have a small green tag that identifies them as ads, but many users will not notice this and click on the ads anyways.
Google
|
Gray et al.
|
August 1, 2017
Unlock limited content by submitting 10 documents or by paying
CourseHero
|
Gray et al.
|
August 1, 2017
Defaults to subcription instead of one-time purchase
Amazon
|
Gray et al.
|
August 1, 2017
United distracts the user with two large “No additional charge” boxes, but includes possible baggage fees in small print.
United Airlines
|
Gray et al.
|
July 1, 2017
Ads periodically appear at the bottom of the screen if the user has not paid for the ad-free version. The placement of the ad when it appears is where the “refresh” and “sidebar” buttons are usually located, so the user may accidentally touch the ad out of habit.
Relay for Reddit App
|
Gray et al.
|
July 1, 2017